Amazon (Not Google) Buys Twitch For 970 Million Dollars

Earlier today an official response to the numerous rumors of Twitch’s acquisition were finally verified when Twitch’s CEO, Emmett Shear, released a post on Twitch’s official blog. In the letter Shear goes onto speak as to why the acquisition provides a bright future for the top streaming company, and why Amazon is the perfect new parent company.

Like Twitch, Amazon has always strived to be something more than just a competitor, always pushing the envelope beyond whats expected, imagined, or even considered sane at times.  They also understand the importance of community and driving value for the users.  If you consider Twitch wasn’t even known 3 years ago, I’d say the company has been able to do just that.  Mirroring a passion that it’s new parent company has demonstrated for years.

Although Twitch was definitely not hurting in it’s top spot in the streaming world, Twitch’s CEO is excited by what this new era for Twitch could mean in the grand scope of things.

We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.

According to Bloomberg, the Twitch purchase is only costing Amazon a cool 970 million dollars.  Amazon’s Jeff Bezos is making some other big media plays, too…

[Read more…]