“Wow, Tamara, you’ve really invested a lot into your business and it shows! The new logo and print materials look fantastic.. And the new chairs and marble counters are really snazzy! You even got a new telephone system installed, I see.”, Greg said enthusiastically as he explored the new store front for his friend’s budding startup.
Tamara responded, “Thank you! I believe that, in business, you have to spend money to make money. That’s the epitome of professionalism.”
One of the shiny new VOIP telephone units started to ring. It lit up and produced a lovely sound reminiscent of an Eric Satie melody.
“Hold on Greg, let me get this,” Tamara picked up the phone and put on her best smile, “Tamara’s Crafts & Curiosities, what can I create for you today?”
Tamara’s facial expression changed from enthusiastic to borderline vomit-yielding grimmace.
“You what now? $500 to rebuild our web site and bring us sales leads? No thank you.. I have a free web site through Geocities.”
A swift slamming of the phone followed the even swifter response. Greg gave Tamara a one-eyebrow-raised glare.
“What happened to investing in your business?” asked Greg in a very perplexed manner.
“Oh who looks at web sites to make buying decisions anyway? That online stuff is just a passing fad!”, Tamara replied with a dismissive smirk.
“You know best. I’m not the business person here. Well, let me head off. It’s quarterly inventory time so it’s going to be a loooong day!”
“All right. See you later, Greg!”
Six months later Tamara’s business shut down. Guess she just had bad luck.