Extra Life & Twitch Stream Teams: How They [Should] Work & Why They Fail

With around four weeks left until our Extra Life 2016 Twitch marathon, we’ve been thinking a lot more about online teams, communities, and tribes.  You see, we know they work and that they’re the only way to cut through the noise and unfair advantages huge brands have..  Yet the comfort people find in anonymity and lurking has become a major barrier.

Every week, we receive hundreds, if not thousands, of solicitations from folks that want to advertise with us, hire us, sell us a product, or join our stream team.  The latter has become particularly prominent, which is great, but folks think all it takes to join a team is a quick tweet or comment.  On Twitch, stream teams are essentially the following:

  • People join to siphon viewers from others.
  • They name drop when it’s convenient for them and makes them look good.
  • Individual team members rarely interact or acknowledge each other.
  • The people at the top get richer while the folks at the bottom continue to struggle.
  • You wouldn’t know they were a team if it weren’t for the “playing as” text.
  • Everyone is too busy promoting their own stuff to share and play nice.
  • The rich get richer, the poor get poorer (hmmm, that seems to be a recurring theme).

The Rich Get Richer

This is a terrible model and we are setting out to fix it, whether we’re partnered with Twitch or not.  The first phase is education.  We’re growing awareness about the abuse and ignorance that keeps us little people struggling.  Meanwhile, we’re identifying the best practices to make us as efficient as possible – so we have more free time to nurture relationships and do the little things you can’t automate!

Of course, we can create tools, systems, and SOPs (Standard Operating Procedures) but it still falls upon the individuals to live out those values and do the work.  I know I’ve been on the soap box a lot lately but I hope that I impress upon everyone just how important what we are doing really is.  It’s a long road ahead, certainly, but we’ve had big wins and will continue to push forward.  Let’s briefly look at what we hope to accomplish as we head into 2017 and beyond!

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@_ReElise Kickstarter Countdown: Lessons Learned About Christian Video Games & Creating Urgency

Fellow geeks and creatives, this is the official 48-hour countdown for the ReElise Kickstarter project.  In case you’ve missed all the hoopla surrounding this project, we’re excited because this is an ambitious project that incorporates a lot of things that we love: hip-hop, retro flava, hand-drawn graphics, JRPG mechanics, exploration, fun gameplay, and a story with lots of feels.  In an industry where metoo-ism dominates, it’d be nice to see something unique succeed and we’re all about the underdogs!

I’d like to take this moment to provide some simple opportunities to help this Christian video game project reach more people.  Here are some “quickies”, straight from the Kickstarter page:

  1. Subscribe to our mailing list – http://eepurl.com/cdfqS9
  2. Comment on anything you find mentioning ReElise – let’s show our unity!
  3. Share our art and talk about ReElise on Instagram, Pinterest, etc.
  4. Use the tags #elamaan #reelise #noroomfox to help spread the movement
  5. Share our videos on YouTube wherever possible
  6. Introduce us to bloggers, journalists, podcasters, and video personalities so we can get more reviews, interviews, and guest articles out there so we can tap into new communities and media outlets – let’s make more friends!
  7. Share our promos on your timelines regularly (but don’t spam please) and tag 5 friends that will respond to specific aspects of the project (i.e. black game dev, hip-hop, Christian themes, hand-drawn graphics, awesome sound track, JRPG)

Now, for anyone getting hung up on the Christian video game aspect, do not be alarmed.  The themes in this game are very much relatable for people of all walks of life.  In fact, we’re finding that the secular response has been far more positive than what the Christian community has been, which is rather surprising.

Below, we’ll get into some of the revelations we’ve discovered and reinforced along the way…

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The HONEST Way To Succeed With Twitch.. And Social Media

The #1 article on Google Search for “succeeding on Twitch” is now here at http://geekyantics.net/blog – thank you all for your wonderful support and encouragement! We’re glad we can help non-partnered streamers level the playing field and find advice that isn’t your typical canned messaging and tech talk. There’s far more to streaming on Twitch than overlays, technology, and your games of choice, friends.  Stay tuned for more articles regarding Twitch, online businesses, and social media marketing!

UPDATE!  We’ve been featured on Gods Of Mayhem, The Angry Joe Show, IGN, and many popular Twitch channels.  Thank you for supporting our growing network and empowering us to help others and put out unique, useful, and fun content!  We are also one of the Top 10 results for “geeky network” on search engines.  Thank you all!

If you love what we have to say, please support our Twitch channels and other projects:

  • Geeky Antics Stream Team – Support these folks because they are awesome, friendly, and engaging.. Yes, even that salty dog ObioneX2 is lovable and fun to hang out with, once you get to know him. #TheGANG
  • ShinyPrints.com – One of our biggest sponsors and clients.  They help me, Yomar a.k.a. Yogizilla, work from home so I can be with my family and run the GeekyAntics network.  Check out their wedding photo frames and design templates.  Artists and photographers will be surprised just how much better and cost-effective metal prints and wall art can be – PLUS they are built to last and you don’t need a mount!
  • GeekyAntics – One of the FIRST channels to establish a podcasting stream team and do gaming talk shows..  WAY before there was even a category for it!
  • TheWorstRadioShow – Literally THE worst radio show out there.. And we love them for it!  Part of our beloved stream team and podcast network, affectionately called #TheGANG.  Check out other great WRS Media projects like Podcast Infinity and Dark Zone Podcast, too!
  • GamingDeath – One of the oldest REAL podcasts on Twitch.  Be sure to check them out as they are well-connected in the gaming industry and a hoot to listen to! #TheGANG
  • Yogizilla – People say I’m like Man Vs. Game but more engaging and better at the newb/scrub plays. I’ve also been told I am one of the friendliest, most authentic streamers around.. That means A LOT to me! #TheGANG #ThePodFather

SHOUT-OUTS to some more of my favorite streamers out there and the folks who have supported GeekyAntics wholeheartedly. The people that care about other people and do things the right way. Mnalicious, Linkwall, Cupcakeeenvy, xelyz, cannibalqueen2107, Yantzi, Maquannas, Poopybuttz, Obezianka, ShannaNina, and everyone else I can’t fit in one blog post (for the sake of brevity). Keep on keeping on – you guys ROCK! Tons of love for the collaborative souls out there!

With the impending doom that’s sure to come with the inevitable Google (or other mega-corporation) acquisition of Twitch, a lot of us in the GeekyAntics and AllGames communities are looking to step up our game on Twitch or at least keep our options open. After all, if we can cement ourselves as Twitch partners (certainly not the best or only growth path) and featured channels, why NOT do it on the “ground level”?  Unfortunately, Twitch streamers, like many social media enthusiasts, are looking for the magic bullet.

The magic bullet does not exist.

DISCLAIMER: These are my opinions based upon my experience as a NISM-certified social media strategist (I sit on their board of advisors too) and personal observations. I do not pretend to have all the answers nor is this guide the end-all on your quest for social media success.. but it’s a darn good start! It’s also worth noting that I am not partnered on Twitch because it has not been the focus on my network BUT having the #1 Twitch marketing/growth article out there should lend some credibility. *smirk*

Sure, there are some shortcuts and tips but it all comes down to the basics. We’ll get into that but here’s what one streamer recommends after becoming a Twitch partner in about a month’s time (this is very rare, by the way):

This is solid advice. Obezianka, like many of us in #TheGANG, really believes in the value of authenticity and engagement. Sadly, there is more to this puzzle than what is mentioned here because tons of people have high production value and consistency, yet they struggle to break 100 concurrent viewers; heck, some days 10 viewers is a blessing, amirite?

Even worse, people only see value in followers and views but there’s more to success than that.  Heck, there are tons of unremarkable channels that hit high numbers consistently yet have nothing special to offer.  It all comes down to this: What is success to YOU?  What REALLY drives you?

Let’s dig deep here. We’ll go through the best practices and the tried-and-true strategies we have uncovered from analyzing top streamers and first-hand experiences alike. Let’s do this!

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