Extra Life & Twitch Stream Teams: How They [Should] Work & Why They Fail

With around four weeks left until our Extra Life 2016 Twitch marathon, we’ve been thinking a lot more about online teams, communities, and tribes.  You see, we know they work and that they’re the only way to cut through the noise and unfair advantages huge brands have..  Yet the comfort people find in anonymity and lurking has become a major barrier.

Every week, we receive hundreds, if not thousands, of solicitations from folks that want to advertise with us, hire us, sell us a product, or join our stream team.  The latter has become particularly prominent, which is great, but folks think all it takes to join a team is a quick tweet or comment.  On Twitch, stream teams are essentially the following:

  • People join to siphon viewers from others.
  • They name drop when it’s convenient for them and makes them look good.
  • Individual team members rarely interact or acknowledge each other.
  • The people at the top get richer while the folks at the bottom continue to struggle.
  • You wouldn’t know they were a team if it weren’t for the “playing as” text.
  • Everyone is too busy promoting their own stuff to share and play nice.
  • The rich get richer, the poor get poorer (hmmm, that seems to be a recurring theme).

The Rich Get Richer

This is a terrible model and we are setting out to fix it, whether we’re partnered with Twitch or not.  The first phase is education.  We’re growing awareness about the abuse and ignorance that keeps us little people struggling.  Meanwhile, we’re identifying the best practices to make us as efficient as possible – so we have more free time to nurture relationships and do the little things you can’t automate!

Of course, we can create tools, systems, and SOPs (Standard Operating Procedures) but it still falls upon the individuals to live out those values and do the work.  I know I’ve been on the soap box a lot lately but I hope that I impress upon everyone just how important what we are doing really is.  It’s a long road ahead, certainly, but we’ve had big wins and will continue to push forward.  Let’s briefly look at what we hope to accomplish as we head into 2017 and beyond!

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We Need YOU! Another 48-Hour Live Stream #TheGANG #Anime #Halloween #Cosplay #SupportSmallerStreams

Hey GANG, Obi “The Beard” here!

It’s 48-hour live stream time guys.  Well, it will be soon enough.  Our last over 60-hour stream marathon was a huge hit and we want to do more fun events like this..  Of course, we need your help!

Our very first GeekyAntics stream marathon lasted almost 72 hours – CRAZY!

We need streamers from #TheGANG stream team to help with the 48-hour live stream over at http://www.twitch.tv/geekyantics – it’ll be fun and productive!  If you are interested please message me on obionex2@geekyantics.net or Yogi on yogizilla@geekyantics.net – the more, the merrier.  You can also come hang with and message us on TeamSpeak:

promethium.typefrag.com:5015

sonic_the_hedgehog_inuyasha_anime_party__by_shinaishadow-d5pmk6d

Time and date is yet to be announced, though we are aiming for late October.  If we can do it in time for Halloween, we’re hoping to have some horror and cosplay themes, too!

Of course, it all depends on the response we get.  Keep in mind that, while we don’t have a huge following on Twitch, our audience is highly-engaged so this is a great way to help build each other up.  Self-promotion is totally allowed and encouraged!

Yogi Says: Absolutely!  With a stream team or network, you get out of it what you put in.  If everyone cross-promotes and streams to our channel once a week, we’d all see exponential results.  The model is proven but we need participation and PASSION.  Don’t be shy!

Thank you everyone!

~Obionex2

 

P.S.  Expect lots of anime talk when Yogizilla and F8TL_Blades stream.  Maybe we can get Morganafreya, Cupcakenoms, and Cupcakeeenvy, and JanelNo5 in on the fun (and, by “fun”, we’re talking anime and cosplay, of course).  w00t!!!halloween-bw-black-orange-undies-wallpaper_1920x1080

#SupportSmallerStreams